Fundraising 4: Free Services for Pagan Events

One of my great regrets as a Pagan organizer is that when I run an event, I’m often asking people to present or perform for free. Granted–I’m often presenting for free myself. But I still feel that people offering up a professional skill should be paid for their work.

Yet, I know how much most regular Pagan events pull in financially. I know that an event without a big name will probably bring in just enough to pay expenses.

On the other hand, I meet a lot of people, including Pagan organizers, that assume that any Pagan should offer their skills and talents for free, and I’m not ok with that. But how do we negotiate the gray area on this?

Some readers, performers, and presenters are happy to donate their time. Many of them can’t contribute financially to the event, but they can donate their time. In fact, several members of my own community in Chicago can’t afford to donate financially toward an event, however, they come early to help me set up, and stay late to help me clean up.

I think as members of a community that that is a fair contract–people offer their time and services, and help build a stronger community that they themselves are invested in, and that in term serves them. I’ve traveled and taught for free, and I’ve paid out of pocket for gas money, plus car repairs. I’ve paid out of pocket to teach at Pagan Pride events, I pay to travel to Pagan conferences, I pay for hotel out of pocket. As I’ve mentioned in past articles, even when I travel and teach for the cost of gas, there’s the “cost” of car maintenance.

And over time, I’ve gotten to a place where I cannot teach for free. If it’s local and there’s no big travel cost, and I want to support a community initiative–sure. I can do that. But, I can’t afford to drive a few hours and eat the cost of gas and car maintenance. I wish I could, but I can’t.

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First–a quick plea for assistance. I’m in the final days of my Indiegogo campaign to raise funds so I can continue traveling and teaching leadership and writing articles like this. I’m offering cool perks from $1 and up, including leadership resources. Every dollar helps. If my writing is useful to you, please consider contributing so I can keep doing this work.  http://www.indiegogo.com/projects/leadership-education-and-writing-for-pagan-community/

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Free isn’t Free
So I think that the first thing an event coordinator needs to be aware of is that free isn’t free. If a band comes and plays at your event, there’s the cost of travel, the hassle of moving equipment, dozens of other factors. I’ve seen a few great memes on Facebook about how many venues will tell a band, “Oh, you should do my bar for $0 or for $__ pittance, because it’ll get you great exposure.”

That band is still racking up a cost by playing, particularly if any travel is involved. For many living the “starving artist” lifestyle, that’s really not too far from the truth. That $5 or $10 (or $100) in gas money is more than their monthly budget allows for.

I have people all the time say, “Oh, my event is just over in ___, and it’s a free event so I can’t pay you, but it’ll be good exposure.” Well…it is good exposure. Maybe. But I may literally not have the $30 to get there and back.

So when you’re considering asking someone to offer their services at your event for free, first take into account what they might be paying out of pocket. And, perhaps that’s an area of negotiation; maybe they would be able to play your event (or take pictures, or read cards) if you were able to provide them travel money. Also consider proactive ways that you can promote that professional and their work to help make the event worth their while.

It’s at least a place to start.

Reasons to do an Event for Free
There are certainly times when it does make sense for someone to do an event for free, whether that’s a band, a reader, a photographer, or a presenter like myself.

1. If it’s a really great promotional opportunity for me as a band/writer/artist/teacher that will ultimately bring me paid income
2. If I have a significant investment in a particular community and that’s a way that I can donate my energy. Perhaps a group where I wish I could tithe money to but instead I can offer my services.

When to Ask for People to Donate Their Time
There are times when I ask people if they are willing to do readings at fundraiser events. Or when I ask people to perform as dancers or musicians for free, or to teach workshops for free. I only do this if it’s not going to be a significant outlay of money for them, and if they are willing, and if they have at least some investment in the community. I also may have to squeeze a little money out of the event budget to at least cover their costs.

**As a quick aside, I’m operating under the assumption that I’m talking about presenters, bands, performers, readers, or other professionals who would not necessarily be headliners. If we’re talking about a person or group that are a big draw on their own, that’s a different  contract entirely.

It’s possible that a professional or group might be willing to donate their time for a local cause, but probably only if they have a significant investment in that local community. As an event organizer, I really do hate asking people to donate their time when they are doing work that they should be getting paid for. But then, I hate asking people to pay for classes I teach. I value my time and my work, and yet I know times are tough and I want everyone to have the opportunity to take workshops and attend events.

All I can say is that I’ve been on both sides of it, and it’s walking a tightrope. I wish there was some other financial model that allowed for enough abundance, but sometimes it’s just a numbers game. There needs to be enough people in a community to support an event or a class, and for so many Pagans, there just isn’t.

Entertainment and Big Names
On the other hand, in some areas, a big entertainment-focused event can work as an effective fundraiser. There’s that saying that you have to spend money to make money, and it really is true. When you can afford a better venue, and when you can afford a good DJ or a good band, or a burlesque troop, and afford a good graphic designer to make your promotional materials promoting event…when you have a few thousand dollars to actually put on a big event, you can actually draw in a nice profit and use that to fund future activities.

Similarly, bringing in a bigger name presenter can be a big draw. I’ve worked with a few pretty big names, and for some of them I was convinced that there was no way we were going to be able to pay their fee and travel expenses and the venue. However, for the big names, miraculously people find that $25 or $100 or $200 to attend the event.

Now–I’m not going to get into the angst some Pagans have around the idea of “big name Pagans.” All I will say is, there are some big names that have earned that status because they are freaking amazing teachers, and having the opportunity to take a class with them is more than worth it. These teachers are finite resources–they can only travel so much, and, they will only live so long.

There are other big names that are not worth the time or the money. Figuring that out can be tricky, however, that’s part of why I recommend that any local organizer looking to bring in big names should go to some of the big Pagan conferences to get a feel for what some of those big names offer as far as their skill leading workshops and rituals.

When you are promoting an event to your local community and you are able to say, “I’ve seen Starhawk present in the past and she does amazing work,” that personal testimonial will make people stop and think about it, vs. just, “Oh, another workshop.”

I find that it’s very important to be able to get behind the presenters I’m bringing into town and be able to personally recommend them. I’m not going to bring in a big name just to bring in a lot of money.

It’s worth mentioning at this point that when you bring in a big name band or a presenter for either something like a concert or a witches ball, or for a weekend class, you have to charge more because the band/teacher has a cost. And thus, many of the people in your community who are low income will not be able to afford to attend.

In my case, I generally try to balance this out by offering entertainment events that have a firm cost, and educational events that have scholarships or sliding scale. But sometimes, I just have to charge a flat fee.

This is a difficulty that can better be negotiated through fundraising–if our group has a “kitty” of money and we can pay out of that fund to offer a few scholarships for 2-3 people who are highly active volunteers, that negotiates that pretty well, if I’m able to do something like that. Or, I can negotiate for a few work-exchange slots for people to help out with an event by taking volunteering roles.

Sometimes that works. Sometimes it doesn’t. I’ve heard of numerous examples of events that went out of their way to offer work exchange for volunteers where the volunteers didn’t actually do any work, but still got to attend the class or event.

At some point I’ll probably do a longer post on negotiating work exchange, because it really does need to be contracted out.

And ultimately, as an event coordinator, you’re still left with the struggle of paying your professionals–whether they are a big name or not–and getting enough money in the door to make the event financially sustainable.

Breaking Even
At most Pagan events that I run (ie, small classes and sabbats), it’s been my experience that I’m usually barely able to break even past my rental expenses. I usually have a little bit of money for event food, ritual supplies, Meetup.com costs. Sometimes not.

I’ve found that concerts with more well-known Pagan musicians seem to bring in far more money. There, I make enough money to pay my venue rental, pay my musicians, and put a little in the kitty. The surplus from having SJ Tucker and Sharon Knight in Chicago for Lughnassadh paid for my venue rental for the Samhain ritual, which did not, unfortunately, break even.

And while there are some general event planning patterns that can help any Pagan out there looking to offer events that bring in enough money, a lot of it depends greatly on the region. In some areas, it’s nothing to have to drive an hour or even two hours to get to a Pagan event and people are used to it. In Chicago, if that sabbat ritual isn’t on someone’s train line, it’s unlikely they’re going to attend.

Theoretically in Chicago there are thousands of Pagans, and yet I often get far better attendance when I travel to a rural area. So some of this is knowing about event planning and what will bring in revenue–and some of it is knowing your local community. How far will people travel? How much are they willing to pay for a class? How much are they willing to pay for a concert or ball?

Ultimately my goal is for Pagans to have access to more financial resources. It takes money to make money, and some of the resources we want in our communities have a cost associated. If we have access to more money as a community, we can afford some of those resources, like training for Pagan clergy, or general Pagan education, or dedicated Pagan community centers, or Pagan advocacy groups.

And what is also important is paying our professionals for their time, instead of asking them to offer their skills for free.

When someone donates their time to an event/cause, it’s exactly that–it’s a donation, it’s an offering. It’s an exchange. Maybe an event coordinator is asking me to donate my time. Or, maybe I’m asking them to donate their time.

Any time you’re asking someone to donate their time it should not be an expectation. I would say that as a Pagan teacher, what has upset me the most is the expectation that not only will I teach for free, but when someone assumes I’ll pay out of pocket to travel to XYZ event for free.

It should never be an expectation. I donate my time to events and causes I believe in and want to support, even though I can’t do so financially. For instance, I pay to attend Pagan Spirit Gathering, even though I teach there, because that is my “tithe” to Circle. PSG is a fundraiser that raises money for Circle’s operating costs for the year.

But, any Pagan organizer asking for something like that should understand that that is what they are asking for, not that performers “should” just perform for free, or that readers should automatically donate their time.

Ultimately, this is why a lot of Pagan organizers burn out–negotiating all that is a lot of work. Typically, it’s a lot of unpaid work. Most people only have so much juice for it until they get sick of the endless tightrope walking. Similarly most Pagan performers get pretty sick of being asked to perform for free.

I don’t know the answers for how to bring more revenue into the Pagan community. It sure as heck isn’t bake sales. It’s something I think about a lot, because, if we had a little bit more money to work with, we’d be able to pay more of our professionals and have event budgets that were actually viable. And the more events that we can offer to our communities, the stronger our communities will be.

Filed under: Leadership, Pagan Community, Uncategorized Tagged: clergy, community, leadership, Paganism, sustainability, sustainable, tithing

Fundraising 4: Free Services for Pagan Events

One of my great regrets as a Pagan organizer is that when I run an event, I’m often asking people to present or perform for free. Granted–I’m often presenting for free myself. But I still feel that people offering up a professional skill should be paid for their work.

Yet, I know how much most regular Pagan events pull in financially. I know that an event without a big name will probably bring in just enough to pay expenses.

On the other hand, I meet a lot of people, including Pagan organizers, that assume that any Pagan should offer their skills and talents for free, and I’m not ok with that. But how do we negotiate the gray area on this?

Some readers, performers, and presenters are happy to donate their time. Many of them can’t contribute financially to the event, but they can donate their time. In fact, several members of my own community in Chicago can’t afford to donate financially toward an event, however, they come early to help me set up, and stay late to help me clean up.

I think as members of a community that that is a fair contract–people offer their time and services, and help build a stronger community that they themselves are invested in, and that in term serves them. I’ve traveled and taught for free, and I’ve paid out of pocket for gas money, plus car repairs. I’ve paid out of pocket to teach at Pagan Pride events, I pay to travel to Pagan conferences, I pay for hotel out of pocket. As I’ve mentioned in past articles, even when I travel and teach for the cost of gas, there’s the “cost” of car maintenance.

And over time, I’ve gotten to a place where I cannot teach for free. If it’s local and there’s no big travel cost, and I want to support a community initiative–sure. I can do that. But, I can’t afford to drive a few hours and eat the cost of gas and car maintenance. I wish I could, but I can’t.

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First–a quick plea for assistance. I’m in the final days of my Indiegogo campaign to raise funds so I can continue traveling and teaching leadership and writing articles like this. I’m offering cool perks from $1 and up, including leadership resources. Every dollar helps. If my writing is useful to you, please consider contributing so I can keep doing this work.  http://www.indiegogo.com/projects/leadership-education-and-writing-for-pagan-community/

——————————————————————–

Free isn’t Free
So I think that the first thing an event coordinator needs to be aware of is that free isn’t free. If a band comes and plays at your event, there’s the cost of travel, the hassle of moving equipment, dozens of other factors. I’ve seen a few great memes on Facebook about how many venues will tell a band, “Oh, you should do my bar for $0 or for $__ pittance, because it’ll get you great exposure.”

That band is still racking up a cost by playing, particularly if any travel is involved. For many living the “starving artist” lifestyle, that’s really not too far from the truth. That $5 or $10 (or $100) in gas money is more than their monthly budget allows for.

I have people all the time say, “Oh, my event is just over in ___, and it’s a free event so I can’t pay you, but it’ll be good exposure.” Well…it is good exposure. Maybe. But I may literally not have the $30 to get there and back.

So when you’re considering asking someone to offer their services at your event for free, first take into account what they might be paying out of pocket. And, perhaps that’s an area of negotiation; maybe they would be able to play your event (or take pictures, or read cards) if you were able to provide them travel money. Also consider proactive ways that you can promote that professional and their work to help make the event worth their while.

It’s at least a place to start.

Reasons to do an Event for Free
There are certainly times when it does make sense for someone to do an event for free, whether that’s a band, a reader, a photographer, or a presenter like myself.

1. If it’s a really great promotional opportunity for me as a band/writer/artist/teacher that will ultimately bring me paid income
2. If I have a significant investment in a particular community and that’s a way that I can donate my energy. Perhaps a group where I wish I could tithe money to but instead I can offer my services.

When to Ask for People to Donate Their Time
There are times when I ask people if they are willing to do readings at fundraiser events. Or when I ask people to perform as dancers or musicians for free, or to teach workshops for free. I only do this if it’s not going to be a significant outlay of money for them, and if they are willing, and if they have at least some investment in the community. I also may have to squeeze a little money out of the event budget to at least cover their costs.

**As a quick aside, I’m operating under the assumption that I’m talking about presenters, bands, performers, readers, or other professionals who would not necessarily be headliners. If we’re talking about a person or group that are a big draw on their own, that’s a different  contract entirely.

It’s possible that a professional or group might be willing to donate their time for a local cause, but probably only if they have a significant investment in that local community. As an event organizer, I really do hate asking people to donate their time when they are doing work that they should be getting paid for. But then, I hate asking people to pay for classes I teach. I value my time and my work, and yet I know times are tough and I want everyone to have the opportunity to take workshops and attend events.

All I can say is that I’ve been on both sides of it, and it’s walking a tightrope. I wish there was some other financial model that allowed for enough abundance, but sometimes it’s just a numbers game. There needs to be enough people in a community to support an event or a class, and for so many Pagans, there just isn’t.

Entertainment and Big Names
On the other hand, in some areas, a big entertainment-focused event can work as an effective fundraiser. There’s that saying that you have to spend money to make money, and it really is true. When you can afford a better venue, and when you can afford a good DJ or a good band, or a burlesque troop, and afford a good graphic designer to make your promotional materials promoting event…when you have a few thousand dollars to actually put on a big event, you can actually draw in a nice profit and use that to fund future activities.

Similarly, bringing in a bigger name presenter can be a big draw. I’ve worked with a few pretty big names, and for some of them I was convinced that there was no way we were going to be able to pay their fee and travel expenses and the venue. However, for the big names, miraculously people find that $25 or $100 or $200 to attend the event.

Now–I’m not going to get into the angst some Pagans have around the idea of “big name Pagans.” All I will say is, there are some big names that have earned that status because they are freaking amazing teachers, and having the opportunity to take a class with them is more than worth it. These teachers are finite resources–they can only travel so much, and, they will only live so long.

There are other big names that are not worth the time or the money. Figuring that out can be tricky, however, that’s part of why I recommend that any local organizer looking to bring in big names should go to some of the big Pagan conferences to get a feel for what some of those big names offer as far as their skill leading workshops and rituals.

When you are promoting an event to your local community and you are able to say, “I’ve seen Starhawk present in the past and she does amazing work,” that personal testimonial will make people stop and think about it, vs. just, “Oh, another workshop.”

I find that it’s very important to be able to get behind the presenters I’m bringing into town and be able to personally recommend them. I’m not going to bring in a big name just to bring in a lot of money.

It’s worth mentioning at this point that when you bring in a big name band or a presenter for either something like a concert or a witches ball, or for a weekend class, you have to charge more because the band/teacher has a cost. And thus, many of the people in your community who are low income will not be able to afford to attend.

In my case, I generally try to balance this out by offering entertainment events that have a firm cost, and educational events that have scholarships or sliding scale. But sometimes, I just have to charge a flat fee.

This is a difficulty that can better be negotiated through fundraising–if our group has a “kitty” of money and we can pay out of that fund to offer a few scholarships for 2-3 people who are highly active volunteers, that negotiates that pretty well, if I’m able to do something like that. Or, I can negotiate for a few work-exchange slots for people to help out with an event by taking volunteering roles.

Sometimes that works. Sometimes it doesn’t. I’ve heard of numerous examples of events that went out of their way to offer work exchange for volunteers where the volunteers didn’t actually do any work, but still got to attend the class or event.

At some point I’ll probably do a longer post on negotiating work exchange, because it really does need to be contracted out.

And ultimately, as an event coordinator, you’re still left with the struggle of paying your professionals–whether they are a big name or not–and getting enough money in the door to make the event financially sustainable.

Breaking Even
At most Pagan events that I run (ie, small classes and sabbats), it’s been my experience that I’m usually barely able to break even past my rental expenses. I usually have a little bit of money for event food, ritual supplies, Meetup.com costs. Sometimes not.

I’ve found that concerts with more well-known Pagan musicians seem to bring in far more money. There, I make enough money to pay my venue rental, pay my musicians, and put a little in the kitty. The surplus from having SJ Tucker and Sharon Knight in Chicago for Lughnassadh paid for my venue rental for the Samhain ritual, which did not, unfortunately, break even.

And while there are some general event planning patterns that can help any Pagan out there looking to offer events that bring in enough money, a lot of it depends greatly on the region. In some areas, it’s nothing to have to drive an hour or even two hours to get to a Pagan event and people are used to it. In Chicago, if that sabbat ritual isn’t on someone’s train line, it’s unlikely they’re going to attend.

Theoretically in Chicago there are thousands of Pagans, and yet I often get far better attendance when I travel to a rural area. So some of this is knowing about event planning and what will bring in revenue–and some of it is knowing your local community. How far will people travel? How much are they willing to pay for a class? How much are they willing to pay for a concert or ball?

Ultimately my goal is for Pagans to have access to more financial resources. It takes money to make money, and some of the resources we want in our communities have a cost associated. If we have access to more money as a community, we can afford some of those resources, like training for Pagan clergy, or general Pagan education, or dedicated Pagan community centers, or Pagan advocacy groups.

And what is also important is paying our professionals for their time, instead of asking them to offer their skills for free.

When someone donates their time to an event/cause, it’s exactly that–it’s a donation, it’s an offering. It’s an exchange. Maybe an event coordinator is asking me to donate my time. Or, maybe I’m asking them to donate their time.

Any time you’re asking someone to donate their time it should not be an expectation. I would say that as a Pagan teacher, what has upset me the most is the expectation that not only will I teach for free, but when someone assumes I’ll pay out of pocket to travel to XYZ event for free.

It should never be an expectation. I donate my time to events and causes I believe in and want to support, even though I can’t do so financially. For instance, I pay to attend Pagan Spirit Gathering, even though I teach there, because that is my “tithe” to Circle. PSG is a fundraiser that raises money for Circle’s operating costs for the year.

But, any Pagan organizer asking for something like that should understand that that is what they are asking for, not that performers “should” just perform for free, or that readers should automatically donate their time.

Ultimately, this is why a lot of Pagan organizers burn out–negotiating all that is a lot of work. Typically, it’s a lot of unpaid work. Most people only have so much juice for it until they get sick of the endless tightrope walking. Similarly most Pagan performers get pretty sick of being asked to perform for free.

I don’t know the answers for how to bring more revenue into the Pagan community. It sure as heck isn’t bake sales. It’s something I think about a lot, because, if we had a little bit more money to work with, we’d be able to pay more of our professionals and have event budgets that were actually viable. And the more events that we can offer to our communities, the stronger our communities will be.

Filed under: Leadership, Pagan Community, Uncategorized Tagged: clergy, community, leadership, Paganism, sustainability, sustainable, tithing

Fundraising 3: Methods to Raise Funds

I thought it might be useful to collect some fundraising strategies that have worked for Pagan and small groups. This list isn’t comprehensive, but it can give a small organization a place to start.

I’d be very interested in hearing about other fundraising options that have worked for you and your group in the past–perhaps I’ll feature those ideas in a future blog post.

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First–a quick plea for assistance. I’m in the final days of my Indiegogo campaign to raise funds for a car so I can continue traveling and teaching leadership and writing articles like this. I’m offering cool perks from $1 and up, including leadership resources. Every dollar helps me to get a safe, reliable vehicle for those long road trips. If my writing is useful to you, please consider contributing so I can keep doing this work. If everyone who read my blog this week contributed $1-$5, I’d have a pretty reliable car.  http://www.indiegogo.com/projects/leadership-education-and-writing-for-pagan-community/

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Potluck
What does food have to do with fundraising? If your group is totally against any money changing hands, you can work to build a solid culture of potluckers. This can take time to build up, and sometimes it takes a few really anemic potlucks to be able to point out to folks, “If you want good food to celebrate the sabbat, you all have to bring it.” I have found that it especially helps to address this to the group directly, without blame, but definitely specifically pointing it out vs. being passive aggressive and fuming about it. Encouraging potlucking models co-creation and energetic sharing, and is a good pre-step to fundraising.

Anecdote: In Chicago for the public events I offer, fewer people bring potluck but more are willing to donate cash, and I believe this is 1. Because people are busy, and 2. Because it’s hard to bring potluck on the bus. In this case, I’ve given myself over to just buying some supplementary food out of the event budget, and things work out ok. It’s worth noting that (in Chicago) some small groups with a longstanding culture of potluck will turn out some amazing spreads. It’s also worth noting that groups that start out by running events and almost “catering” the events by bringing a lot of food to them will, in fact, reduce how much potluck others bring, since attendees will perceive that they are being fed and that they don’t need to bring anything.

***If you’re having any kind of food, catered or potluck, please be earth conscious. Don’t buy styrofoam plates that are toxic to you, that have toxic byproducts, and that aren’t going to decompose. If you have to use plastic plates, please find a way to wash and reuse them. Paper plates contribute to clearcutting and deforestation. I recommend setting up a “Green dish station,” though this certainly takes volunteers. But it’s a good place to put volunteers who can’t afford to financially contribute. Contact me if you want more info on what a Green dish station might entail.

Love Offerings Jar/Basket
I find this a good place to start, especially in a group that has a few strong voices against any Pagan classes/events making money. Making 100% transparent the actual cost of venue, candles, and other supplies can help with this. If you’re looking to start somewhere, this is a fairly nonthreatening place to begin.

Energetically, there are some similarities with donations and potluck. If you’ve been offering events where you (the organizers) cater them, you set up the expectation that your participants/attendees don’t need to bring anything. You’re energetically ensuring your audience is passive, that you will take care of their needs for them, and that can become an ingrained, systemic pattern if you’re not careful.

If you’ve been running events for a while, or if your local Pagan culture does not typically ask for donations, it will take some time to build up a culture of attendees willing to donate. Whatever you do at your events sets a tone, an expectation. If you’re moving from events that have been free and you haven’t mentioned all the money you’re putting into things, this is a good transition move. If you’re just starting up events, but aren’t comfortable passing the basket or charging admission, at least have a donation jar of some kind because otherwise, your participants may never even consider that it costs money to run an event like a ritual or classes.

Note: If you’ve been paying out of pocket for months, and find yourself making snippy comments like, “Well, I’m the one who paid for the last 12 events and somehow no one else is stepping up and helping,” or if you have blown up (or feel like you’ll blow up) at the next participant who complains about your event by screaming something like, “You can complain about this event when you’re the one paying for it,” you may want to have someone else on your team explain to people why you’re asking for money.

I’ve been there, and I get it–but blowing up at people does not build a healthy and sustainable structure of raising funds for future event. You’ll have some folks leave the group, you’ll have a bunch of folks give you guilt money, and within a year, a lot of people in your group will mysteriously have drifted away. If you’re that pissed off, find a safe place to vent, so that you can calmly educate people in a non-explosive, non-condescending way, about why funds are being collected.

Pass the Basket
This is a little more aggressive than the love offerings jar. You’re likely to get more donations, but, this is in part because many people will feel (whether or not it’s true) the social pressure of eyes boring into the back of their heads if they don’t drop some money in. For folks who have $5 or $20 on them and no problems donating, this method works, but for folks who really can’t afford to donate, they might feel really uncomfortable having their inability to pay being put out in front of the whole group.

I have never used this model because I have felt put on the spot by it. Similar to the above, guilt isn’t the most long-term sustainable way to get money, even if it raises more funds in the short term. I’ve had members of my team do something similar to this by passing a box around after a class, but I felt that that really put pressure on people to donate, and the newer folks are often skittish, even if they do have money to pay.

I’d rather invest in a long-term relationship rather than get someone’s $20 for that event, since my goal is spiritual community, education, and other services that will help that person on their journey, not just making the money for that event. If your goal is to serve everyone, regardless of ability to pay, I recommend the sliding scale donation which can be paid in more privacy.

Suggested donation/sliding scale
This is the model I use for almost all the classes, rituals, and events I offer. I find that, with few exceptions, this model works the best as a bridge between capitalism and a more communal/tithing model. I have various language I use, and I’m happy to forward you some of that language via email or Facebook. For a ritual or short class (2-4 hours) it’s typically:

Admission: $5-$25 sliding scale, no one turned away for lack of funds. Your donation goes toward space rental, etc. etc.

It takes people a while to “get” the sliding scale/no one turned away model. Many people RSVP “No”for events saying, ‘No, I can’t attend, I don’t have the money,” and so I find a lot of education is necessary to communicate that people are welcome at the event, it’s a donation, and if they can’t pay now but they can pay later, that they’re welcome to pay it forward, or stay and help out with cleanup, or volunteer for other work exchange.

Auctions
This can be a great way to raise funds because people are so much more willing to part with money when they are getting something out of it. It’s a win for the whole community when you do it right–your auction items/services get donated from local artisans and healers, and this gains them exposure and business. It also solidifies your community together in a common cause. Auctions work best when:

1. You involve the broader community in acquiring donations,
2. You have a fun event around the auction,
3. You have a good auctioneer,
4. You have people willing to spend money on things not just for themselves, but for others,
5. Well organized auction table with nice bid sheets,
6. Have some silent auction, and only big ticket items go for voice auction before the group, so that the auction doesn’t drag on forever, which is a big buzzkill
7. Break up auctioning with some kind of entertainment (engaging local musicians or entertainers works well)

When I haven’t done this, proceeds are lower, or people get bored and drift away. For small auctions I’ve brought in $100-$200, for “big” causes I’ve brought in $1500-$2000, even in places where the local Pagans told me they’d never raised more than $50 at an event before.

Donations for Charities:
Everything I’ve mentioned thus far is ways to raise money for groups, regardless of the purpose of the money. My assumption here is that you’re looking for ways to raise funds for the operating costs of your group, space rental, or saving up for future events and endeavors. However, it’s worth mentioning that these are methods often employed for raising money for charities and other causes.

In fact, most of the time when I see Pagan groups (or organizations like Pagan Pride) using these methods, it’s to raise funds for local charities. That’s never a bad thing, and it’s good to give back to the needy. However, I would offer the caution that some groups get into the trap where they are told (or other local groups or individuals loudly proclaim) that it’s only ok to fundraise for a charity, not for the group itself.

Similar to this, I’ve seen groups offering Pagan Pride-like events that put all the money raised into charity donations for something like a women’s shelter, and then when they start organizing next year’s event, they have no seed money at all to rent a venue.

If you’re fundraising for charity, I recommend keeping some of the money for group activities, and making that transparent. Or, as I like to call it, putting your own oxygen mask on first. If you have a great event planned, but none of your vendors have pre-registered and you can’t secure the space and have to cancel the event, then you don’t get to raise any money for the charity of your choice.

Vendors & Advertisers
A tried and true way many Pagan organizers pay for larger events like a Pagan Pride is by selling vendor slots. Each vendor or reader pays a flat fee, say $25 or $50 or $100 for their 10×10 booth area. Sometimes advertising is offered, if it’s a larger event like a Pagan festival that will be doing a lot of pre-promotion, and a program book. For most medium/large Pagan events, having vendors is one of the only ways you can guarantee you’ll cover your costs.

But here are a few things to consider. If you’re looking to keep the focus of your work on spirituality and education, lots of tables with mass produced bling may not be what you want. While I’m all for supporting our local Pagan/New Age bookstores, I also can’t ethically tell participants at my event that yes, they really need that Tarot deck and wand to be a real Pagan. As an event organizer, that puts me into a moral conflict, because the contract I’m entering into with my vendors is essentially, “You have agreed to give me $50 and I am putting my name behind the stuff you are selling, and encouraging people to buy from you,” because the way vendors and advertisers make money is when people buy from them.

When I’m in a position of needing to support an event with vendors, I try hard to ensure that most of the vendors are local artisans and readers who are also a part of the community, that they have unique offerings that I can truly say, “Yes, this is a good product, these are good people to support with your money.” If a vendor is just there to make a buck, I’m likely to turn down their application rather than compromise my ethics. I wouldn’t turn away a vendor just for selling something mass produced–like books or jewelry–but I’d want to check out the vendor first and see what they’re doing in the community.

I invite Occult Bookstore in Chicago to vend at Ringing Anvil events because they do a tremendous amount of education to the folks who walk into their store, they are upstanding folks, and they make their classroom available for diverse classes and education.

Indiegogo/Kickstarter/Gofundme
These are some of the more successful fundraising efforts I’ve seen in the Pagan community, though I should point out that they seem to be the most effective for artistic endeavors like Pagan musicians, though the Wild Hunt has funded their own costs in this way. In fact, I’m trying this method out myself at the moment.

Tithing/Memberships
The word tithe actually comes from “tenth,” with the idea that each person would put 10% of their income and assets back to the Church (or other body that required it). Given that it’s unlikely many folks are likely to put in 10%, the word “tithe” might be a little misleading, though I’ve heard a more modern connotation of tithe used to mean, donating back based on income, without specifying a percentage.

In past Pagan groups, I’ve seen resistance to an annual membership unless people are “getting” something. The group that I was a co-organizer for, Earth Spiritualists of Chicago, had a failed attempt at a membership fee. People didn’t feel the need to spend $25 on an annual membership because, they were already on our Meetup site, and they already attended events, why pay more? We tried luring people with package deals–free tarot readings, and we talked about t-shirts for members, but it never took off.

On the other hand, groups like the (now gone) Diana’s Grove or the group that formed out of the ashes, The Grove, that are offering a specific educational program have had a bit more success with an annual membership to register with their Mystery School. However, with that we’re talking about people buying a service, and not necessarily gaining buy-in into the organization as co-creators. Some are–staffers might pay the annual registration fee the same as the other students do. But it isn’t exactly the model that’s transferable for many local community groups. I think that this area is a growing edge for many groups. 

Events, Items, Services
In a workshop at Pagan Spirit Gathering led by Florence, editor of Circle Magazine and a woman with considerable experience in the field of not for profit fundraising, I learned that there’s basically two types of fundraising for a not for profit. One is money that is a gift, and the other is money that is earned through the activities of the not for profit. Some people form not for profits imagining that all of this grant money will suddenly flow their way, or that people–lured by the tax deduction–will suddenly begin just donating to their organization.

The truth is that most money is raised through events, services, or products related to the not for profit. An event like a masquerade ball where the money–after event expenses–goes toward the operation of the not for profit. Another example is Pagan Spirit Gathering itself, where–after event expenses–the profits go to support Circle’s operational costs for the next year.

Other examples of this might be selling particular items or services that are in line with the organization’s mission, like t-shirts, bake sales, tarot readings.

It’s worth pointing out that this is a very successful fundraising model likely because, like an auction/raffle, it’s pretty darn close to the capitalism that people are used to. People are buying an item or service that they value. They feel good about the purchase because it supports a group.

What should be obvious to anyone organizing a fundraiser like this is if it costs you $15 for a T-shirt you’re making $5 off of, or $2,000 to run an event, and you make $3,000 and put in months of time organizing the event just to get $1000, wouldn’t it be more efficient for people to just donate the $1,000? Unfortunately, it doesn’t work like that. People want something for their money that’s tangible, or the experience of an event.

I’d also offer that fundraising events tend to work better when they are entertainment focused, like a concert or ball. What I’ve noticed  in my recent experience of running Pagan concerts is that plenty of people are willing to pay $20-$25 for a concert ticket, and then another $20 on CDs. Many of these are folks that have no interest in attending a ritual or a class.

Filed under: Leadership, Pagan Community Tagged: clergy, community, leadership, Paganism, sustainability, sustainable, tithing

Fundraising 3: Methods to Raise Funds

I thought it might be useful to collect some fundraising strategies that have worked for Pagan and small groups. This list isn’t comprehensive, but it can give a small organization a place to start.

I’d be very interested in hearing about other fundraising options that have worked for you and your group in the past–perhaps I’ll feature those ideas in a future blog post.

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First–a quick plea for assistance. I’m in the final days of my Indiegogo campaign to raise funds for a car so I can continue traveling and teaching leadership and writing articles like this. I’m offering cool perks from $1 and up, including leadership resources. Every dollar helps me to get a safe, reliable vehicle for those long road trips. If my writing is useful to you, please consider contributing so I can keep doing this work. If everyone who read my blog this week contributed $1-$5, I’d have a pretty reliable car.  http://www.indiegogo.com/projects/leadership-education-and-writing-for-pagan-community/

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Potluck
What does food have to do with fundraising? If your group is totally against any money changing hands, you can work to build a solid culture of potluckers. This can take time to build up, and sometimes it takes a few really anemic potlucks to be able to point out to folks, “If you want good food to celebrate the sabbat, you all have to bring it.” I have found that it especially helps to address this to the group directly, without blame, but definitely specifically pointing it out vs. being passive aggressive and fuming about it. Encouraging potlucking models co-creation and energetic sharing, and is a good pre-step to fundraising.

Anecdote: In Chicago for the public events I offer, fewer people bring potluck but more are willing to donate cash, and I believe this is 1. Because people are busy, and 2. Because it’s hard to bring potluck on the bus. In this case, I’ve given myself over to just buying some supplementary food out of the event budget, and things work out ok. It’s worth noting that (in Chicago) some small groups with a longstanding culture of potluck will turn out some amazing spreads. It’s also worth noting that groups that start out by running events and almost “catering” the events by bringing a lot of food to them will, in fact, reduce how much potluck others bring, since attendees will perceive that they are being fed and that they don’t need to bring anything.

***If you’re having any kind of food, catered or potluck, please be earth conscious. Don’t buy styrofoam plates that are toxic to you, that have toxic byproducts, and that aren’t going to decompose. If you have to use plastic plates, please find a way to wash and reuse them. Paper plates contribute to clearcutting and deforestation. I recommend setting up a “Green dish station,” though this certainly takes volunteers. But it’s a good place to put volunteers who can’t afford to financially contribute. Contact me if you want more info on what a Green dish station might entail.

Love Offerings Jar/Basket
I find this a good place to start, especially in a group that has a few strong voices against any Pagan classes/events making money. Making 100% transparent the actual cost of venue, candles, and other supplies can help with this. If you’re looking to start somewhere, this is a fairly nonthreatening place to begin.

Energetically, there are some similarities with donations and potluck. If you’ve been offering events where you (the organizers) cater them, you set up the expectation that your participants/attendees don’t need to bring anything. You’re energetically ensuring your audience is passive, that you will take care of their needs for them, and that can become an ingrained, systemic pattern if you’re not careful.

If you’ve been running events for a while, or if your local Pagan culture does not typically ask for donations, it will take some time to build up a culture of attendees willing to donate. Whatever you do at your events sets a tone, an expectation. If you’re moving from events that have been free and you haven’t mentioned all the money you’re putting into things, this is a good transition move. If you’re just starting up events, but aren’t comfortable passing the basket or charging admission, at least have a donation jar of some kind because otherwise, your participants may never even consider that it costs money to run an event like a ritual or classes.

Note: If you’ve been paying out of pocket for months, and find yourself making snippy comments like, “Well, I’m the one who paid for the last 12 events and somehow no one else is stepping up and helping,” or if you have blown up (or feel like you’ll blow up) at the next participant who complains about your event by screaming something like, “You can complain about this event when you’re the one paying for it,” you may want to have someone else on your team explain to people why you’re asking for money.

I’ve been there, and I get it–but blowing up at people does not build a healthy and sustainable structure of raising funds for future event. You’ll have some folks leave the group, you’ll have a bunch of folks give you guilt money, and within a year, a lot of people in your group will mysteriously have drifted away. If you’re that pissed off, find a safe place to vent, so that you can calmly educate people in a non-explosive, non-condescending way, about why funds are being collected.

Pass the Basket
This is a little more aggressive than the love offerings jar. You’re likely to get more donations, but, this is in part because many people will feel (whether or not it’s true) the social pressure of eyes boring into the back of their heads if they don’t drop some money in. For folks who have $5 or $20 on them and no problems donating, this method works, but for folks who really can’t afford to donate, they might feel really uncomfortable having their inability to pay being put out in front of the whole group.

I have never used this model because I have felt put on the spot by it. Similar to the above, guilt isn’t the most long-term sustainable way to get money, even if it raises more funds in the short term. I’ve had members of my team do something similar to this by passing a box around after a class, but I felt that that really put pressure on people to donate, and the newer folks are often skittish, even if they do have money to pay.

I’d rather invest in a long-term relationship rather than get someone’s $20 for that event, since my goal is spiritual community, education, and other services that will help that person on their journey, not just making the money for that event. If your goal is to serve everyone, regardless of ability to pay, I recommend the sliding scale donation which can be paid in more privacy.

Suggested donation/sliding scale
This is the model I use for almost all the classes, rituals, and events I offer. I find that, with few exceptions, this model works the best as a bridge between capitalism and a more communal/tithing model. I have various language I use, and I’m happy to forward you some of that language via email or Facebook. For a ritual or short class (2-4 hours) it’s typically:

Admission: $5-$25 sliding scale, no one turned away for lack of funds. Your donation goes toward space rental, etc. etc.

It takes people a while to “get” the sliding scale/no one turned away model. Many people RSVP “No”for events saying, ‘No, I can’t attend, I don’t have the money,” and so I find a lot of education is necessary to communicate that people are welcome at the event, it’s a donation, and if they can’t pay now but they can pay later, that they’re welcome to pay it forward, or stay and help out with cleanup, or volunteer for other work exchange.

Auctions
This can be a great way to raise funds because people are so much more willing to part with money when they are getting something out of it. It’s a win for the whole community when you do it right–your auction items/services get donated from local artisans and healers, and this gains them exposure and business. It also solidifies your community together in a common cause. Auctions work best when:

1. You involve the broader community in acquiring donations,
2. You have a fun event around the auction,
3. You have a good auctioneer,
4. You have people willing to spend money on things not just for themselves, but for others,
5. Well organized auction table with nice bid sheets,
6. Have some silent auction, and only big ticket items go for voice auction before the group, so that the auction doesn’t drag on forever, which is a big buzzkill
7. Break up auctioning with some kind of entertainment (engaging local musicians or entertainers works well)

When I haven’t done this, proceeds are lower, or people get bored and drift away. For small auctions I’ve brought in $100-$200, for “big” causes I’ve brought in $1500-$2000, even in places where the local Pagans told me they’d never raised more than $50 at an event before.

Donations for Charities:
Everything I’ve mentioned thus far is ways to raise money for groups, regardless of the purpose of the money. My assumption here is that you’re looking for ways to raise funds for the operating costs of your group, space rental, or saving up for future events and endeavors. However, it’s worth mentioning that these are methods often employed for raising money for charities and other causes.

In fact, most of the time when I see Pagan groups (or organizations like Pagan Pride) using these methods, it’s to raise funds for local charities. That’s never a bad thing, and it’s good to give back to the needy. However, I would offer the caution that some groups get into the trap where they are told (or other local groups or individuals loudly proclaim) that it’s only ok to fundraise for a charity, not for the group itself.

Similar to this, I’ve seen groups offering Pagan Pride-like events that put all the money raised into charity donations for something like a women’s shelter, and then when they start organizing next year’s event, they have no seed money at all to rent a venue.

If you’re fundraising for charity, I recommend keeping some of the money for group activities, and making that transparent. Or, as I like to call it, putting your own oxygen mask on first. If you have a great event planned, but none of your vendors have pre-registered and you can’t secure the space and have to cancel the event, then you don’t get to raise any money for the charity of your choice.

Vendors & Advertisers
A tried and true way many Pagan organizers pay for larger events like a Pagan Pride is by selling vendor slots. Each vendor or reader pays a flat fee, say $25 or $50 or $100 for their 10×10 booth area. Sometimes advertising is offered, if it’s a larger event like a Pagan festival that will be doing a lot of pre-promotion, and a program book. For most medium/large Pagan events, having vendors is one of the only ways you can guarantee you’ll cover your costs.

But here are a few things to consider. If you’re looking to keep the focus of your work on spirituality and education, lots of tables with mass produced bling may not be what you want. While I’m all for supporting our local Pagan/New Age bookstores, I also can’t ethically tell participants at my event that yes, they really need that Tarot deck and wand to be a real Pagan. As an event organizer, that puts me into a moral conflict, because the contract I’m entering into with my vendors is essentially, “You have agreed to give me $50 and I am putting my name behind the stuff you are selling, and encouraging people to buy from you,” because the way vendors and advertisers make money is when people buy from them.

When I’m in a position of needing to support an event with vendors, I try hard to ensure that most of the vendors are local artisans and readers who are also a part of the community, that they have unique offerings that I can truly say, “Yes, this is a good product, these are good people to support with your money.” If a vendor is just there to make a buck, I’m likely to turn down their application rather than compromise my ethics. I wouldn’t turn away a vendor just for selling something mass produced–like books or jewelry–but I’d want to check out the vendor first and see what they’re doing in the community.

I invite Occult Bookstore in Chicago to vend at Ringing Anvil events because they do a tremendous amount of education to the folks who walk into their store, they are upstanding folks, and they make their classroom available for diverse classes and education.

Indiegogo/Kickstarter/Gofundme
These are some of the more successful fundraising efforts I’ve seen in the Pagan community, though I should point out that they seem to be the most effective for artistic endeavors like Pagan musicians, though the Wild Hunt has funded their own costs in this way. In fact, I’m trying this method out myself at the moment.

Tithing/Memberships
The word tithe actually comes from “tenth,” with the idea that each person would put 10% of their income and assets back to the Church (or other body that required it). Given that it’s unlikely many folks are likely to put in 10%, the word “tithe” might be a little misleading, though I’ve heard a more modern connotation of tithe used to mean, donating back based on income, without specifying a percentage.

In past Pagan groups, I’ve seen resistance to an annual membership unless people are “getting” something. The group that I was a co-organizer for, Earth Spiritualists of Chicago, had a failed attempt at a membership fee. People didn’t feel the need to spend $25 on an annual membership because, they were already on our Meetup site, and they already attended events, why pay more? We tried luring people with package deals–free tarot readings, and we talked about t-shirts for members, but it never took off.

On the other hand, groups like the (now gone) Diana’s Grove or the group that formed out of the ashes, The Grove, that are offering a specific educational program have had a bit more success with an annual membership to register with their Mystery School. However, with that we’re talking about people buying a service, and not necessarily gaining buy-in into the organization as co-creators. Some are–staffers might pay the annual registration fee the same as the other students do. But it isn’t exactly the model that’s transferable for many local community groups. I think that this area is a growing edge for many groups. 

Events, Items, Services
In a workshop at Pagan Spirit Gathering led by Florence, editor of Circle Magazine and a woman with considerable experience in the field of not for profit fundraising, I learned that there’s basically two types of fundraising for a not for profit. One is money that is a gift, and the other is money that is earned through the activities of the not for profit. Some people form not for profits imagining that all of this grant money will suddenly flow their way, or that people–lured by the tax deduction–will suddenly begin just donating to their organization.

The truth is that most money is raised through events, services, or products related to the not for profit. An event like a masquerade ball where the money–after event expenses–goes toward the operation of the not for profit. Another example is Pagan Spirit Gathering itself, where–after event expenses–the profits go to support Circle’s operational costs for the next year.

Other examples of this might be selling particular items or services that are in line with the organization’s mission, like t-shirts, bake sales, tarot readings.

It’s worth pointing out that this is a very successful fundraising model likely because, like an auction/raffle, it’s pretty darn close to the capitalism that people are used to. People are buying an item or service that they value. They feel good about the purchase because it supports a group.

What should be obvious to anyone organizing a fundraiser like this is if it costs you $15 for a T-shirt you’re making $5 off of, or $2,000 to run an event, and you make $3,000 and put in months of time organizing the event just to get $1000, wouldn’t it be more efficient for people to just donate the $1,000? Unfortunately, it doesn’t work like that. People want something for their money that’s tangible, or the experience of an event.

I’d also offer that fundraising events tend to work better when they are entertainment focused, like a concert or ball. What I’ve noticed  in my recent experience of running Pagan concerts is that plenty of people are willing to pay $20-$25 for a concert ticket, and then another $20 on CDs. Many of these are folks that have no interest in attending a ritual or a class.

Filed under: Leadership, Pagan Community Tagged: clergy, community, leadership, Paganism, sustainability, sustainable, tithing